You Don't Need AI To Be A Creative
Fri, May 22
|Clock In BGC at Bonifacio High Street
Join Poala Cerda (Associate Creative Director, TBWA Philippines) for a grounded look at integrating AI into the professional creative pipeline.
Time & Location
May 22, 2026, 1:00 PM – 3:00 PM GMT+8
Clock In BGC at Bonifacio High Street, 3F, C2 Building, 7th Ave, Makati City, 1634 Metro Manila, Philippines
About the event
EVENT CLOSED
This exclusive, closed-door brownbag seminar is designed for industry leaders, educators, and creative professionals who want to maximize AI tools for actual client outputs without losing the human touch. Led by Poala Cerda, Associate Creative Director at TBWA Philippines, the session reframes AI not as a replacement, but as a high-powered "junior visualizer" capable of handling prototyping and tight-turnaround tasks.
What to Expect
Exclusive Closed-Door Learning Experience: A highly curated, invitation-only session designed for focused learning and honest discussion. With a limited group of participants, this closed-door setting allows for deeper insights, real questions, and unfiltered perspectives that are rarely shared in public talks
Grounded Perspective: A reality check on how AI is shaping advertising and where the creative’s role remains essential.
Hands-On Examples: A deep dive into the practical creative applications of Creative AI Tools
Real-World Workflow: A live demo building a cohesive pipeline from ideation and prompting, to asset creation and post-production.
Practical Takeaways: Participants will receive a basic module and prompt guide to start building their own workflows immediately after the session.
Event Details:
Date: May 22, 2026 (Friday)
Time: 1:00 PM – 3:00 PM
Location (Hybrid): In Person please go to: Papa Bear Room at ClockIn Co-Working Space, 3F, C2 Building, 7th Ave, Makati City Online: Zoom Links will be sent to your email.
All proceeds from this seminar support a fundraising initiative for the Multimedia Arts Council of the Philippines (MMACP).